J. Landa & De Petra Create Magic – Debuting October 25

Collaboration ignites creativity, and we're ready to create magic with local jewelry designers De Petra Art in Jewelry, two sisters originally from Mexico City making jewelry, or rather works of art, exclusively by hand. 

We've finally teamed up – some might say it was a long time coming – to collaborate on an exclusive De Petra + J. Landa collection, which will launch at our fabulous Dia de los Muertos party on Wednesday, October 25. Our Mexican cultures align, and now so will our creative minds. 

In history, jewelry has been worn for good luck and protection. And both De Petra and J. Landa continue to carry on this tradition. Our jewelry is like armor – women wear our brands to feel good and to feel strong. Everyone wears it differently, and that's what it's all about. 

So what do you have to look forward to when our two brands collide on October 25? Think magic

Every item is handmade by the De Petra sisters and will feature a bit of J. Landa luxe, available exclusively at J. Landa. Think colorful, leather De Petra necklaces, cuffs and earrings with our rich diamonds, skulls, Buddha charms, etc. There will also be a selection of amulet bags, small pouches worn around the neck that were used to hold precious mementos and are said to have magical powers to protect its holder. It's all about creating magic and making you feel fabulous. 

Read more about the De Petra sisters here

Jay Landa

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